What flicker routines are used in the health care industry? How can the elderly avoid being deceived?
Release time:
2024-11-18 14:24
With the improvement of living standards, the elderly also have some savings. The health care products market for the elderly is also prevailing. Among them, there are problems such as health product fraud and false publicity. Many elderly people are deceived and defrauded. A lot of money, then what are the routines for fraudulent elderly people in the health care products market? Today, Suzhou Huierkang Medical's Xiaobian has compiled some routines that are often used by scammers.
1: "Free eggs" is a hook. Collecting old people by sending flyers for free gifts, the usual method is "health goods empty boxes for eggs." If you send out flyers around the community, you can get eggs for free when you come to the lectures with flyers. Take advantage of the psychology of some old people who love greed and attract people.
2: Falsely call public welfare activities and increase authority. The elderly are known as charitable activities organized by a well-known company to provide free access to health knowledge to the elderly. In the guise of public welfare, attracting the elderly and the elderly, in fact, paving the way for the promotion of products.
3: Inadvertent propaganda, exaggerating the effect of health care products. "Use this product for 3 days, never relapse", "just seven days, diabetes in addition to roots" and other similar slogans in health product fraud sales are to use the elderly's fear of health, lack of ability to discriminate, and trick them into buying.
4: The threshold is set and the young person is rejected. The venue is usually announced the night before, and the time is usually set on the working day, mostly to avoid the entry of young people to work. Admission tickets are issued to the elderly in advance, even if the children who follow are rejected.
5: Get started by registering and picking up your personal information. Entering the door will allow the elderly to fill in the basic information (name, address, illness, etc.) and take the opportunity to talk a few words. On the one hand, it is to cultivate feelings, but the most important thing is to think about it. For example, "Auntie, you came early, have you come over?" "Aunt, your temperament is really good. Was it a teacher or a cadre?" The seemingly common problem is to achieve the purpose of reviewing the address and estimating the purchasing power.
6: "Experts" and "Doctors" are playing in succession. Please "doctors" and "experts" to give free medical examinations to the elderly, to see the disease, to talk about the ingredients and effects of health products, and to cause the interest of the elderly. In the “double” of “experts” and “doctors”, some elderly people will be excited to buy products. Give some discounts when selling products, such as buying two courses for a course of treatment. The use of the superstitious authority of the elderly and the urgent pursuit of health, the promotion of health products.
7: Arrange the "old man" to appear. Some elderly people of the same age have said that they are members of a certain health care regime, certain health care products are really good, there are free activities, various privileges, etc. Some old people who are dubious, hear the people they know, For example, neighbors and old colleagues have said this, they will dispel their concerns and purchase products.
8: The service is home, and the family visits. The "salesman" accompanied the old man to go home to collect the money and get the card, all the way to the end until the money arrived. For the elderly who have been identified as key customers, they often “return to family visits”, buy fruits to visit, and chat with the elderly. As long as the elderly are happy, it is not awkward to buy health products.
9: "Free travel" actually sells products. Organize the elderly to "free travel", the name is to give back to customers, in fact, is "brainwashing", and further penetrate the effect of health care products. “Large move” is to visit the production workshop, let the elderly see the production line of health care products and see the “real material”.
10: New “saving money” policy. Encourage older people to save money to sales companies, give higher interest rates, such as 10% annual interest rate, and customers who save money can also enjoy more benefits. But if money goes in, there is no return.
How to prevent the elderly from being deceived?
1: Fix the vaccination. Children usually pay more attention to the life problems of the elderly, promote safety education, and consciously tell the elderly about the fraud cases seen in newspapers and on television, so that they can understand the common methods of fraudulent health products and prevent them.
2: Care about the elderly. Many scammers use their children to care less about the elderly and play a family card. Because of the loneliness, the old man is easily smothered by the sweet words of the liar. Children should always go home to accompany the elderly, and there is nothing to call and chat with them.
3: Deposit the money into the bank. Let the old man deposit the money into the bank instead of at home. It is best to have the children help with the storage and the password is set by the children. Suppose the scammer succeeds in defrauding the old man's trust and wants to withdraw money or to contact the child. Children can understand the situation in the first time, and organize the elderly to fall into the trap.
4: Don't listen to the words "child care". When the elderly are old, it is inevitable that there is something wrong with the body, but don't listen to some strangers. For example, if a certain god doctor treats intractable diseases, certain certain medicines cure all diseases, you must believe in science, if the body appears If you feel unwell, you should inform your child in time and go to the regular hospital for examination. Children should also care more about the health of the elderly and regularly take the elderly to check their bodies.
5: Be cautious about advocacy. Carefully look at the propaganda of celebrities in advertising, and don't trust the exaggerated propaganda of so-called "experts" in pharmacies, shopping malls, and supermarkets.
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